In a statement from the company, Redbox announced it will offer video game rentals at more than 21,000 redbox locations nationwide beginning June 17, 2011. Top video games will join new release movies for only $2 a day.
Redbox offers new release DVD and Blu-ray Disc rentals through its network of conveniently located, self-service kiosks. Since its inception just a few years ago, the company has rented more than one billion movies and has grown to more than 27,000 locations nationwide.
The kiosks which are the core of the company’s success can be found at locations including select McDonald’s restaurants, grocery, drug and convenience stores. They are also available in select Walmart locations.
Following a test of video game rentals in select U.S. markets in over 5,000 locations, which began in August 2009, the company concluded that video game rentals would be a great addition to its customer offerings. During the test Redbox rented more than one million video games in less than two years.
“Redbox will increase consumers’ access to video game rentals by leveraging our incredible technology and business model to keep rental prices low for consumers,” said Mitch Lowe, president, redbox. “With more than 21,000 redbox locations slated to feature video game rentals alongside movies this June, redbox will be the one-stop shop for entertainment.”
Once the new service begins, redbox will feature games across the three major console platforms: PLAYSTATION® 3, Nintendo Wii™ and Xbox 360®. Video game titles will range from top releases to popular family and kids titles.
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