Thursday, 24 January 2013

Uni Watch evaluates New Orleans Pelicans

When we invited Uni Watch readers to rename and redesign the New Orleans Hornets last spring, one of the five finalists was this New Orleans Pelicans design by reader Chris Giorgio. That design was by far the most popular option among those who voted in an ESPN SportsNation poll. New Orleans PelicansThe New Orleans Hornets will officially become the New Orleans Pelicans next season.Maybe the NBA or team owner Tom Benson were listening, because the Hornets will become the Pelicans next season. Info on the new uniforms, according to the team's news release, "will be relayed in the coming months," but you can see the team's five new logos here.

Some preliminary thoughts:
• The new name makes a lot more sense for a New Orleans team than "Hornets" ever did, and it's also way better than some of the other names that had been floated. Well done.

• Looks like the NBA's long-running rule about logos having to show a basketball remains intact. It's odd that the league insists on sticking to this protocol. Can you imagine if the NFL had a similar rule about every logo showing a football?

• The feeling here is that the lettering is too ornate, too busy. And the trend of bookending the wordmark with a large letter on the right side is way overplayed by now.

• Oh man, another team wearing red and blue. Sigh. New Orleans has such a rich chromatic tradition, leaning heavily on purple and green. Why use the same default colors that so many other teams use?
• Here's an odd cross-sport confluence: The new Pelicans logo looks a lot like the Patriots' old "tri-corner hat" logo.

• The secondary logos are fine. Nice that they came up with the Bird-de-Lis to replace the Fleur-de-Bee (which was always misnamed, because a hornet is not a bee!).

In short: a mixed bag. But let's wait until we see the uniforms before passing final judgment.
The real question now is whether the Bobcats will claim the name "Hornets" and bring it back to Charlotte.

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